MODERN TRADE
At Crescent Distribution Trading, we provide complete support for brands looking to grow in modern trade channels across the UAE, including major hypermarkets, supermarkets, and large retail chains. Our experienced team handles everything required to build a strong presence in modern trade—from product listing, category placement, and planogram execution to regular merchandising, stock rotation, and shelf visibility management. We work closely with top UAE retailers to ensure your products are always available, correctly displayed, and positioned to drive sales.
We also manage in-store activations, sampling events, and promotional campaigns aligned with each retailer’s modern trade marketing calendar. This includes seasonal promotions, monthly offers, new product introductions, and festival campaigns—helping your brand stay visible during key shopping periods in the UAE.
GENERAL TRADE
General trade is one of the most dynamic FMCG channels in the UAE, covering a wide mix of independent supermarkets, medium-sized groceries, speciality stores, and community-based retailers. At Crescent Distribution Trading, we help brands build strong distribution and reach across this diverse segment by offering custom product assortments, reliable deliveries, and competitive service levels tailored to each store type. General trade outlets attract a wide customer base, making them essential for brand visibility and fast product turnover. Our team works closely with these retailers to understand their sales patterns, ensure consistent stock availability, and support them with the right mix of products based on local demand.
With our extensive experience and wide coverage across Dubai, Abu Dhabi, Sharjah, and all Emirates, Crescent Distribution Trading ensures your brand grows steadily and remains accessible across the UAE’s expanding general trade market.
TRADITIONAL TRADE
Traditional trade remains one of the most influential FMCG channels in the UAE, especially within local communities and high-frequency shopping areas. At Crescent Distribution Trading, we focus on helping brands strengthen their presence in this segment by building long-term relationships with independent groceries, neighbourhood stores, and family-run shops across all Emirates.
Our approach is centered on understanding each retailer’s unique buying patterns and consumer preferences, allowing us to supply the right mix of products that match local demand. We support retailers with consistent product availability, flexible delivery schedules, and tailored assortments suited to fast-moving traditional markets. With Crescent Distribution Trading, your brand benefits from a deep-rooted network and a distribution strategy designed to reach UAE communities where traditional shopping habits remain strong.
CONVENIENCE STORES
At Crescent Distribution Trading, we help brands build strong visibility and fast product rotation across convenience stores in the UAE, including groceries, minimarts, petrol station stores, and neighbourhood shops. Convenience stores play a key role in impulse purchases—especially for confectionery, snacks, beverages, and daily-use FMCG items—and our team ensures your products are always available where customers shop the most.
We also support in-store promotions, point-of-sale displays, and seasonal activations tailored for convenience retail. With Crescent Distribution Trading as your partner, your brand gains strong reach across thousands of convenience stores across Dubai, Abu Dhabi, Sharjah, and the wider UAE—ensuring consistent sales, better brand recall, and maximum market penetration.
E-COMMERCE
As UAE consumers increasingly prefer to shop online through their mobile phones, Crescent Distribution Trading ensures its FMCG portfolio is always accessible at customers’ fingertips. We maintain a strong presence across leading e-commerce and quick-commerce platforms, supported by an experienced e-commerce team that manages day-to-day digital execution. Our team ensures accurate listings, real-time availability, and seamless participation in seasonal campaigns, promotions, and platform-led deals. By coordinating discounts, offer visibility, and digital shelf placement, Crescent Distribution Trading strengthens brand exposure, drives online conversions, and enables our partners to capitalise on the fast-growing mobile-first e-commerce FMCG market in the UAE.
HORECA
Crescent Distribution Trading has a specialised HORECA FMCG division serving hotels, restaurants, cafés, bars, airlines, duty-free outlets, and professional caterers across the UAE. We supply a wide range of high-quality products designed to meet the daily needs of the hospitality and foodservice industry. With the growth of dining, travel, and out-of-home consumption, this channel allows our brands to reach consumers at key moments of experience. Our dedicated HORECA team works closely with chefs, procurement teams, and business owners to ensure reliable supply, quick response times, and consistent service, helping our brand partners build strong visibility and long-term presence in the UAE hospitality market.
