A NIKAI GROUP COMPANY
Crescent General Trading is a division of the NIKAI Group of Companies. It was set up in 1987 to trade in bulk commodities such as urea, tea, coffee, rice, etc. The operations involved movement of bulk quantities of these items from the Indian Subcontinent to the Middle East and North Africa. Crescent General Trading has built up a reputation as a reliable trading partner and entered strategic tie-ups with established FMCG majors
Since 1987
3000+ Stores across UAE.
1000+ Products
Mr. Paras Shahdadpuri, Chairman, NIKAI Group of Companies is a former diplomat with the Indian Foreign Service. He left this prestigious career to take up the new challenge and moved out to forge his own business empire.
He started with trading in commodities in 1987 and chose Dubai to be the headquarters of his business activity and this laid the foundation of the NIKAI Group of Companies — a diversified business group which has forayed into Electronics, Home Appliances, Restaurants, Outsourcing and FMCG.
Mr. Paras Shahdadpuri made a revolution in Consumer Electronics and Home appliances with the launch of the brand NIKAI in the year 1995. The NIKAI brand has created history by maintaining sustained growth ever since its inception, year after year. It now competes with the major international brands from Japan, Korea & Europe. NIKAI has a wide range of over 400 products with over 60 million satisfied consumers in about 60 countries. It has become a household name and has achieved a status of being “Mr. RELIABLE” in the life of its consumers.
“I believe the path of perfection is long and fortunately never ending. Fortunately because it helps us to remain on our toes and move forward towards perfecting our standards of conduct and product.”