Ismail Industries Limited recently hosted a highly organized and impactful training program for its flagship brand Bisconni, marking an important milestone with the official signing of an exclusive distribution agreement with Crescent Distribution Trading for the UAE.
📍 Venue: Grand Cosmopolitan Hotel – Al Barsha
📅 Date: 25th September 2025
🤝 Exclusive Distributor (UAE): Crescent Distribution Trading
The training program brought together the entire sales force, from merchandisers to sales executives, under one roof—demonstrating a strong commitment to alignment, preparedness, and execution excellence as Bisconni embarks on its next growth phase in the UAE.
✨ A Thoughtfully Curated Learning Experience
Designed with precision and clarity, the sessions provided deep insights into:
The Bisconni brand journey and values
Comprehensive product knowledge across the portfolio
Market positioning and consumer engagement strategies
Best practices in sales execution and in-store visibility
The seamless coordination, engaging presentations, and interactive discussions reflected Ismail Industries Limited’s dedication to building strong, knowledgeable teams that truly represent the Bisconni promise.
🍪 Bisconni: A Brand Built on Trust & Taste
Bisconni is a household name known for its uncompromising quality, great taste, and consistent innovation. With decades of consumer trust behind it, the brand continues to expand its footprint globally—bringing joy to millions of households through products crafted with care and excellence.
🚀 Strengthening the UAE Market Presence
The exclusive partnership with Crescent Distribution Trading sets the foundation for a focused and structured expansion across the UAE. Backed by a well-trained and fully aligned sales team, Bisconni is poised to enhance its visibility, availability, and consumer connect across modern and traditional trade.
🤝 A Shared Vision for Growth
This training and signing event symbolized more than an agreement—it marked the beginning of a collaborative journey driven by shared values, strategic intent, and long-term brand building.
👏 Kudos to Ismail Industries Limited and Crescent Distribution Trading for a flawlessly executed program and for taking a significant step towards building Bisconni as a leading brand in the UAE market.